Internationally we continued to work with a range of airline and travel partners across priority markets: Greater China, North America, India, Singapore and Malaysia, while maintaining activity in the United Kingdom, continental Europe, Japan, Korea and New Zealand. Tourism contributes significantly to … The 'Do not visit Victoria' campaign was co-created byJess Wheeler, a Melbourne-based associate creative director with advertising agency Fenton Stephens. Thus, the essence of Visit Victoria’s campaign is an invitation to travelers to discover the state and experience all that it has to offer, and features key city and regional destinations. The fully-integrated campaign aims to get Victorians moving again by reigniting the passion for their home state, while also targeting visitors from bordering regions of New South Wales and South Australia. The campaign included a film piece and a fully integrated digital, public relations and partnership program and dedicated website. Victoria, B.C. Our new interstate campaign, Visit Melbourne, is designed to support Victoria’s visitor economy by increasing visitation and expenditure to the state. Visit Victoria launched a new campaign for Melbourne on Sunday, October 29. In the wake of Victoria’s second lockdown, and reports of significant numbers of Melburnians ignoring expert medical advice by fleeing to Regional Victoria, Melbourne creatives Guillermo Carvajal and Jess Wheeler thought of a way to try and drive home a … The initiative was developed to support all of regional Victoria, as most of the state has been either directly or indirectly impacted by the fires. Due to travel restrictions in B.C. Find Your Event . Victoria's regions Discover the diversity and beauty of regional Victoria, from world-class wineries to natural springs, coastal villages, peninsulas and alpine towns. Visit Victoria has worked in close consultation with the Regional Tourism Boards to develop opportunities for the industry to leverage the campaign: • Work with your Regional Tourism Board to be involved in initiatives that will leverage the campaign. We want to welcome you as soon as we can. Visit Victoria’s new drive campaign, Stay close, go further is designed to help rebuild Victoria’s visitor economy by promoting visitation and expenditure within the state, following the easing of travel restrictions. Our objectives were to target the Alberta, Vancouver & Seattle markets during the spring months to drive visits to Victoria. This campaign will showcase the depth and breadth of Melbourne and Victoria’s product offering, with a … She also says that early testing of the new campaign has actually seen it perform better than the original 'Jigsaw' banner. Visit Victoria director of marketing Melanie De Souza says the new campaign is part of the new platform and is part of the government’s aim of brining all elements of the visitor economy under the one, integrated umbrella. Tourism Victoria is putting a high-tech spin on its old-fashioned English roots with a playful experiential campaign running in Calgary, Edmonton, Vancouver and Seattle.. To emphasize the tagline “Victoria Calling,” Tourism Victoria has set up a bank of four colourful telephone booths in high traffic shopping malls, but instead of finding a telephone, consumers who look inside find tablets. Campaign overview Due to the current travel restrictions across the state, Visit Victoria is working to support the tourism industry by encouraging people to buy their products and experiences online. Visit Victoria has joined Destination Gippsland in unveiling a new brand for an upcoming marketing campaign via Clemenger BBDO Melbourne, that will encourage people to put Gippsland at the top of their list for their next getaway.The new brand, GIPPS all … “In a cluttered media environment and increasing competition in the travel category, we are confident that the quirky narrative and creative treatment will resonate well with Melbourne audiences,” she said. Interstate visitors are the target audience of this $12 million A Twist at Every Turn campaign that casts new light on the city’s many personas and challenges its traditional perceptions. Explore Tourism Australia's campaigns, including There's Nothing Like Australia, our global consumer marketing campaign, highlighting some of the very best attractions and experiences Australian tourism … Visit Victoria's regional campaign, Your Happy Space, launched in August 2018 with the aim to  encourage more intrastate visitors (specifically Melburnians) to find their happy space in regional Victoria. The campaign is a long-term strategy with new storylines and characters to be revealed in subsequent phases, highlighting different experiences around Victoria as it unfolds. See you soon! The initiative is spearheaded by a series of art-deco style advertising posters that at first glance promote regional towns, before a punchline hammers home the real message … don’t’ come … The campaign is targeted at independent elite travelers from China, aged 25 to 45 years seeking local and authentic experiences that can give them the opportunity to learn and grow. The fully-integrated campaign aims to get Victorians moving again by reigniting the passion for their home state, while also targeting visitors from bordering regions of New South Wales and South Australia. Visit Victoria Acting Director of Marketing and Airline Services Melanie de Souza says Wander Victoria is their first marketing campaign aimed specifically at Melbourne residents. Victoria General Hospital 1 Hospital Way, Victoria, BC V8Z 6R5, Canada Victoria, Get directions . Your Happy Space was an evolution of Wander Victoria, leveraging the momentum gained, but with a refined focus to drive short-term visitation, by profiling 11 of Victoria's regions most compelling products and experiences, in paid and organic mediums. More than 70 per cent of people surveyed by Visit Victoria said the Click for Vic campaign made them look forward to visiting regional Victoria and Melbourne once it was safe to do so. Welcome back to your Melbourne and Victoria. CAMPAIGN? You'll hear the call from restaurants to cellar doors, from city bars and neighbourhood cafes. The messaging harnessed the rewards of short-break travel around Victoria, while adopting the same strategic approach as Visit Victoria’s Your Happy Space campaign, by focusing on the state’s strong seasonal proposition across its key strengths: experiences in nature, food and beverage, culture and events. Campaign overview Visit Melbourne is Visit Victoria’s new interstate campaign, designed to help support Victoria’s visitor economy by increasing visitation and expenditure to the state. Our open roads and wide-open spaces are calling. The Stay close, go further campaign is supported through advertising across television, print, radio, social media, out of home and digital, and further supported through Visit Victoria's public relations and partnerships. Visit Victoria director of marketing Melanie De Souza says the new campaign is part of the new platform and is part of the government’s aim of … May 16, 2015 - Digital Advertising Campaign we are running. Arts & Entertainment Christmas Community & Fundraising Concerts Cultural Family Festivals Halloween Holidays LGBTQ Markets & Culinary Outdoor … The campaign aims to connect consumers with Victorian businesses offering at-home, virtual or delivered to your door experiences and to help keep businesses operating during this unprecedented time in our history. The initiative was centred around an online platform that encouraged online shopping that would support local businesses. It is currently using cinema, TV, online video, social media, and interactive digital utility. Visit Victoria undertakes a wide range of marketing communication activities to promote Melbourne and Victoria as a leading tourism and events destination both nationally and internationally. Sign up for Visit Victoria's industry e-news to find out about latest marketing campaigns, major and business events news and upcoming industry activity. Visit Victoria has been promoting this campaign on multiple platforms. About Victoria’s Tourism & Events Company. But not everyone is … Melbourne-based creative agency SIRAP has delivered the creative for Visit Victoria’s new Click for Vic campaign, highlighting the ways in which Victorians can experience some of the state’s best producers and products at home.. Visit Victoria’s intrastate campaign, Stay close, go further is designed to help rebuild Victoria’s visitor economy by promoting visitation and expenditure within the state. The Stay close, go further campaign is supported through advertising across television, print, radio, social media, out of home and digital, and further supported through Visit Victoria's public relations and partnerships. Tourism Victoria – Victoria Calling Campaign. Search By Keyword Map View Grid View. Visit Victoria's new campaign Stay Close, Go Further encourages Victorians to take a break in their home state to support the local tourism industry. It highlights the creativity, culture and beauty of Melbourne and regional Victoria through its people and connects to the notion of ‘staying close’ (travelling within our great state of Victoria), and the opportunities it affords us, to ‘go further’ (to discover the unexplored or experience something new). the Victoria Conference Centre and the local hotel community are rallying around a new campaign to showcase Victoria as the Idea Capital. ns to get behind the tourism industry by buying local products online. Sign up for Visit Victoria's industry e-news to find out about latest marketing campaigns, major and business events news and upcoming industry activity. The campaign is a long-term strategy with new storylines and characters to be revealed in subsequent phases, highlighting different experiences around Victoria as it unfolds. Public right-of-way outside Victoria General Hospital 1 Hospital Way Victoria, BC V8Z 6R5 New bubble zone may be in place please contact leader glenda wilmot for map IMPORTANT!!! The campaign aimed to inspire Victorians to go on a road trip, stay a while, and help reinvigorate the visitor economy. until this campaign was also paused in March due to travel restrictions in the state of Victoria. Holidays, sporting events, romance, arts & entertainment, LGBTQ and more. From urban laneways to country roads, high passes and ocean-kissed highways – Melbourne and Victoria are calling you back. Tourism Victoria’s Cooperative Marketing Campaign has been named the Multi-Faceted Advertising Campaign of 2009 at the Tourism Vancouver Island (TVI) Industry Awards. Business Victoria Tourism Industry Resources. Visit Victoria's regional  campaign, Wander Victoria, was introduced to activate intrastate travel to regional Victoria, to encourage 'Melburnians' to extend weekend stays. Find out more about the campaign objectives, creative concept, implementation and how to get involved in the industry toolkit. Your Happy Space was part of a long-term strategy aimed at growing the visitor economy for Victoria to $36.5 billion by 2025. A tongue-in-cheek tourism campaign urging Melburnians to stop breaching lockdown laws and travelling into regional Victoria has gone viral. See more ideas about digital advertising campaign, digital advertising, tourism victoria. Victoria, B.C. Showing. effective April 23, 2021, people are not allowed to travel outside of their regional zone until May 25, 2021. Find details about the … Campaign overview Visit Melbourne is Visit Victoria’s new interstate campaign, designed to help support Victoria’s visitor economy by increasing visitation and expenditure to the state. effective April 23, 2021, people are not allowed to travel outside of their regional zone until May 25, 2021. Visit Victoria’s new drive campaign, Stay close, go further is designed to help rebuild Victoria’s visitor economy by promoting visitation and expenditure within the state, following the easing of travel restrictions. It features art-deco style advertising posters that at first glance promote regional towns, before the … Search Listings. . Launched on … In 2008, former President Bill Clinton visited Victoria to campaign for his wife, Hillary Clinton, during her bid for the Democratic Party nomination in the … Due to travel restrictions in B.C. Tourism Victoria is targeting younger, higher-spending American visitors in a humourous new digital advertising blitz that comes with its own special language. As fears grow of a second wave of Covid-19 infections potentially reaching rural districts, an anti-tourism ‘Do not visit Victoria’ campaign has really taken off. We want to welcome you as soon as we can. The campaign brief sought to showcase and promote Victorian producers, makers and products and to encourage Victorians to support local businesses by shopping … Vigil Location. Drive one of the many scenic routes, pull on your walking boots and follow tracks and trails, or wander shops and produce markets. Launched in February 2016, the emotive campaign aims to inspire 'Melburnians' to take the time to rediscover and reconnect with Victoria's regions by advocating the simple pleasures and benefits of wandering through the diverse natural settings and destination experiences. The campaign aims to stimulate immediate return for businesses, while also keeping the state's tourism destinations front of mind for Victorians by building awareness and consideration for future travel. The campaign follows Visit Victoria tackling the state’s lockdown and amounting loss of tourism income by launching ‘Click for Vic’. A short stay goes a long way was developed in response to the devastating bushfires across the state in January 2020. Our new campaign, Click for Vic, is a call to arms to all Victorians to get behind the tourism industry and show their support by buying local. An expletive-ridden private ad campaign is urging people to "stay the f-ck away" from 10 top Victorian tourist destinations during the COVID-19 lockdown. Information and research on Victoria's tourism industry, as well as tools and support to help you start and grow your tourism business in Victoria. It highlights the creativity, culture and beauty of Melbourne and regional Victoria through its people and connects to the notion of ‘staying close’ (travelling within our great state of Victoria), and the opportunities it affords us, to ‘go further’ (to discover the unexplored or experience something new). Notes. This campaign will showcase the depth and breadth of Melbourne and Victoria’s product offering, with … Victoria Campaign Victoria, Canada sign up for vigil hours add campaign to dashboard. - Create or update an Australian Tourism Data Warehouse listing, Business Victoria Tourism Industry Resources. The Best Job in the World’ Maybe the best bit of ‘SEO PR’ as it used to be called (link building) ever … Visit Victoria is working closely with Regional Tourism Boards to help spread the message and we’ll continue working with industry to showcase the state. Visit Victoria's Click for Vic campaign was launched in August 2020 to encourage Victorians to get behind the tourism industry by buying local products online. Last year the domestic overnight intrastate market was worth $9 billion, larger than both interstate overnight and international overnight markets. The Your Happy Space intrastate campaign was paused early January 2020 as a direct result of the bushfires and was replaced by ‘A short stay goes a long way’. A Twist at Every Turn campaign, Victoria’s first interstate marketing campaign in six years. Tourism industry resources. Browse Victoria’s vibrant event calendar by date and category. An expletive-ridden private ad campaign is urging people to "stay the f-ck away" from 10 top Victorian tourist destinations during the COVID-19 lockdown. Visit Victoria's new campaign Stay Close, Go Further encourages Victorians to take a break in their home state to support the local tourism industry. Tourism Victoria’s Cooperative Marketing Campaign has been named the Multi-Faceted Advertising Campaign of 2009 at the Tourism Vancouver Island (TVI) Industry Awards. Melbourne-based creative agency SIRAP has delivered the creative for Visit Victoria’s new Click for Vic campaign, highlighting the ways in which Victorians can experience some of the state’s best producers and products at home.. The campaign brief sought to showcase and promote Victorian producers, makers and products and to encourage Victorians to support local businesses by shopping … Do Not Visit Victoria campaign goes viral but cops criticism from regional mayors. Visit Victoria is the primary tourism and events company for the State of Victoria in Australia. More than 70 per cent of people surveyed by Visit Victoria said the Click for Vic campaign made them look forward to visiting regional Victoria and Melbourne once it was safe to do so. A hilarious campaign urging Aussies not to travel has gone viral. We targeted all markets and created an experience that pulled the person from their dreary winter day-to-day. 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