Klipsch announced it will expand its strategic distribution alliance with Onkyo and Pioneer Corporation, which is 100% owned subsidiary of Onkyo Corporation, by selling and marketing their products in the Americas immediately. The first will be known as Klipsch Group, Inc., which the company says will be responsible for the Klipsch brand, but also for Jamo, Energy, and ProMedia speaker brands. Distribution will run through a newly created subsidiary, 11 Trading Company, LLC, and will include products ranging from AV receivers, HiFi equipment, mini systems, smart speakers, turntables, sound bars, home theater systems, optical disc players and more, broadening the Company’s portfolio to include a diverse mix of audio products. The terminated agreement covers distribution for all brands held by the company including Onkyo, Pioneer, Pioneer Elite and Integra. There should always be room in this hobby for solid-quality A/V receivers like those made by Onkyo. The COVID-19 crisis has been difficult for us all, but one area of the economy that's been particularly hard hit is retail sales. To learn more about Onkyo, Visit www.onkyo.com. But is Onkyo's shedding of commitments a result of a shrinking market for traditional household hi-fi systems? Over the past month, North American Onkyo dealers were notified of an abrupt distribution change in a “notice of termination” for their agreement with Onkyo USA, the division of Onkyo will no longer be fulfilling orders. Meanwhile, the largest growth area in the modern home A/V market explicitly serves luxury consumers with voice or wireless network-controlled home automation with multi-zone audio. In his book, The Four (Apple, Amazon, Facebook and Google), Marketing guru and NYU Prof. Scott Galloway writes of similar modernization-pain occurring in the retail landscape. For more information about Klipsch, visit www.klipsch.com. On an earlier attempt to buy an amp from them (Jan.2019), they ran into problems with customs and had four shipments of Chinese parts and OEM CD players impounded. - Scott Galloway, The Four. A call to Onkyo USA's customer service line indicated the number is no longer in service. He reassured dealers that both OPC and 11 TC would honor product warranties. Meanwhile, A/V for the home converges with home automation ecosystems. Confused about what AV Gear to buy or how to set it up? This is telling US consumers that we should not trust Onkyo as evidenced by major retailers no longer carrying your products. But the entity formerly known as Onkyo USA Corporation is no more, ending a 45-year run as Onkyo's exclusive sales, marketing and distribution division for the Americas, effective July 29, 2020. 11 Trading Company – New Distributor of Onkyo With this new restructuring, Voxx says there will be two new divisions under the Premium Audio Company, LLC (PAC). In the last decade, we've seen consumer audio-video technology getting smaller, more mobile and wireless. Almo Professional A/V, CaptureCast Partner To Equip Integrators for New Era in Distance Learning. Brands that stick to their roots while also embracing the demands for tomorrow will continue to flourish. All Rights Reserved. ", - Gene DellaSala, President of Audioholics.com. Onkyo and Pioneer Corporation will continue to distribute Klipsch branded products in Japan. But In lieu of a living room of their own, today's young people turn to mobile devices, headphones or maybe a soundbar. Retailing›Distributors, Distribution effective immediately through newly created subsidiary, 11 Trading Company, LLC, TWICE Staff ⋅ Onkyo remains family-owned, with the Ohtsuki family still the majority shareholder with a 26% stake in the company. “We’re excited to expand this strategic partnership from Japan into the Americas and are confident that Klipsch is the ideal partner to drive our business to the next level,” said Jason Sausto, CEO of Onkyo USA Corporation in a statement. Just one year before that, in 2018 Onkyo performed a similar deal that turned over European distribution to Austrian company Aquipa GmbH. As for whether or not the traditional home audio market is actually shrinking, or merely changing. mega-audio-conglomerate-making sale only got as far as a non-binding term sheet, Sound United Terminates Acquisition of Onkyo & Pioneer. 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