AutomobilesReview.com is Web Blog and Online Community specialized in representing automobile news, reviews, tuning and auto shows to the World Wide Web users. GM pulled the plug on Saturn in 2010 leaving millions of owners wondering what went wrong. Vegas tended to rust quickly and their aluminum engines wore out quickly. The first prototype Saturn vehicle was introduced in 1984, but it wasn’t until 1990 that a production model was made available. In fact, for the first five years of production, the demand was so high that Saturn retailers were chronically short of vehicles. At the time, General Motors was building big, heavy automobiles emphasizing style and comfort. Unfortunately, this lead to everyone in the GM family being hostile toward and jealous of the new arrival. And since smaller cars were believed to represent the future of the industry, the episode called into question of the of the American auto business. This series of models from GM confirmed in some people's minds the suspicion that GM and the other U.S. automakers couldn't make a high-quality small car. It was established on January 7, 1985. In 1968, GM announced that it would build a new car called the Vega to compete with the foreign imports. The industry, however, began to change in the 1960s, though, when foreign car makers started to ship smaller, more efficient cars to the States. By the early 1980s, General Motors was rapidly losing market share and knew that it had to act. Eventually the hostility within GM towards the Saturn brand was the beginning of the end. In 1975, GM introduced another new import killer called the Chevette. Copyright © 2020, BGO Media Network. All Rights Reserved. These cars were well-received in the early 1990s, both on their own merits and because they were all built in Spring Hill, Tennessee, rather than far away in Japan or Germany. Lamborghini Gallardo LP 550-2 Valentino Balboni, 2015 Aston Martin Vantage GT3 Special Edition. Saturn is a division of the General Motors Corporation and a brand of automobiles. The cars themselves would be built for the highest quality and used unique materials (the body panels were polymer) and they were to be built differently; Saturns were built by teams of workers that had actual input into the construction process. The industry, however, began to change in the 1960s, though, when foreign car makers started to ship smaller, more efficient cars to the States. By 1994, Saturn was the third best-selling car model in the U.S. with J.D. The finished product, introduced in 1970, however, proved disappointing. When Roger Smith launched Saturn, he told the other divisions they couldn't have many additional funds to introduce their new models. New Chevrolet C8 Corvette ZR1 rumored to possess 900 Horsepower, How to Choose a Bed Cover for Your Chevy Silverado (VIDEO). As a wholly-owned subsidiary of GM, it manufactures automobiles … And then there was money. EFX (2002) Saturn ION QC/T (2003) Saturn ION Rally (2003) Saturn VUE Red Line Street Play (2004) Saturn … Chevrolet Colorado Bison is named Truck of the Year! The promise behind this new company was enormous. While Saturn cars proved very popular with buyers, [citation needed] actual sales never met the optimistic projected targets, in part because of the early 1990s recession. Owner enthusiasm went so off the charts that Saturn held "homecoming" celebrations in 1994 and 1999 and 100,000 owners attended. 15 Saturn Cars That Went Down In History (Because They Ruined The Brand) Saturn ceased operations in 2010. Lasting Impact of Saturn Cars. This was because the Saturn launch was the priority. During the intervening years, GM formally established the Saturn Car Corporation and began working out a labor agreement with the UAW to gain concessions to make Saturn possible. History Saturn; The History Of Saturn. It sold into the 1980s but was a disappointment too. SEE ALSO: A Pace Car by Kahn Design? In the late 1980s, General Motors (GM) formed a new car company to compete with the growing number of Japanese imports coming into the country. According to our source at Lynch Chevrolet of Mukwonago, a local Chevrolet dealer in Mukwonago, WI, GM insiders say it was because Saturn as a car company was too different. The final Saturn cars sold to consumers were produced in 2009. The idea behind Saturn involved not just excellent automotive engineering, it also involved a radical change in the very way cars were built. Stay tuned with exclusive news from the car industry, download high-resolution wallpapers at no cost and share everything you love on the social media. In 1991, the first Saturns started to roll off the assembly line and soon Saturn was a massive hit. 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